Kmag D.P.S (Double Page Spread)

Photography:  The photography used are almost all except two , based on the same style which is of the upper portions of the body showing their T-shirts and the people showing off. They all seems the same ( A lot of repetition)which I personally don’t like but the pictures that don’t match these are one advertising an event and the other taken in a studio of a full body shot (Only because he is knelt down) showing of his clothes and a bag. All the photo taken pictures are that of people showing off which means that they are trying to show the reader either a style of fashion just so that they are away or they are showing it to make people buy the clothing/ brand.

Colour’s scheme: Bland. That is how I would describe the colour scheme used within this D.P.S. The colour scheme consists of two main colours, Black and White. The pictures are all different colours with no consistency and the only colours that matter are the shirts that they are wearing which consists of blue, and, red and this just shows that those are the colours available for the shirts. The only other colours are yellow, orange and white which with the other colours mentioned, make up the patterns of the shirts and the only reason they are using these colours is so that the article isn’t completely bland and to flog their products onto the reader/ consumer. The only good colours is that of the little advert for an event which is a black that fades into a green through effects and the blue border at the topic which is over-shadowed by the dullness of the rest of the article. these are the only good parts of the article that I like.

Writing Style:  The writing style is almost all the same within this article. All the text for description is the same size and font while all the titles are all in capitals and are a larger sized font (Still the same font). The only things that stand out is that the Font for the topics  such as ‘Soul Controlled’ and ‘Care in the community’ are a larger font still with their own white border (Blends too much into the background) are bold apart from the ‘Podworks: KongKast’ where only the word kongkast is in bold while podworks is not. This could mean that the word Podworks pops up multiple times, maybe even in past articles/magazines.

Overall look: boring. This is how it looks. The pictures don’t even seem to try and stand out, The background is plain white and It feels like you are reading an Unorthodox product just like a book but isn’t a book. There isn’t much to say but the outlook on this article is quite bleak. Only the photoshopped event advertisement and the border at the top are brilliant and yo be the only things that would look good in a magazine.

Text/Picture ratio: the text to picture ratio is about 65:35 with only the pictures standing out and not even by much.

Publisher:  Phoenix Publishing, formerly Vision Publishing

17/11/2011