EVALUATION: Question Three

Question three: What kind of media institution might distribute your media product and why?

Groups:                IPC Media

-                                                  NME

-                                                  Guitar and bass

                                Bauer Media

-                                                  Q Magazine

-                                                  Mojo

-                                                  Kerrang

                                  

                                  BBC

-                                                  Classical  Music magazine

-                                                  Top of the Pops

-                                                  It’s Hot

IPC Media: IPC Media is one of the United Kingdom’s leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year.IPC Media groups under five magazine divisions: Connect (Women Weekly’s (Now Magazine and Look)), Inspire (Leisure and Specialist), Ignite! (Men’s lifestyle and entertainment), Southbank (Women’s lifestyle and home interests) and TX (Portfolio of Television titles). In addition, there is Marketforce, the UK’s leading magazine distribution business. Digitally there is WOTV and Goodtoknow.

Bauer Media: Bauer Media is a large German publishing company based in Hamburg, which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately-owned and under management by the Bauer family. It was formerly called Heinrich Bauer Verlag KG which was abbreviated to HBV and usually shortened down to H. Bauer. The Three magazines which they publish are Q magazine, Kerrang and Mojo, all of which have been stated as being for a male audience.

BBC Magazine: BBC magazine is the magazine publishing arm of the BBC worldwide. BBC provides a varied and wide range of magazines that target many different audiences. They focus their magazines on music, gardening, children’s popular TV programmes, cooking, cars and astrology. The music magazines that the BBC has published include: Its Hot - Top of The Pops - Classical Music Magazine. The BBC publishes many different genres of magazines as well as major websites through their digital channels as well. 

Choice:  I believe that the best media institution to publish my media product would have to be IPC Media because Bauer Media is based in Germany and works in multiple countries which is Un-necessary as my Product it Designed for a British Audience only, There magazines also being aimed towards Men whereas my media product is deigned for both male and females. Second of all, BBC Have too many Magazines being distributed and their magazines are POP magazines so there is no Gap in their market. IPC Media is the best choice because it has a Gap in the market, it is a successful institution and it is one of the United Kingdom’s leading consumer magazine and digital publishers.