Sunday, 11 March 2012

EVALUATION: Question Three


Question three: What kind of media institution might distribute your media product and why?
Groups:                IPC Media
-                                                  NME
-                                                  Guitar and bass
                                Bauer Media
-                                                  Q Magazine
-                                                  Mojo
-                                                  Kerrang
                                  


                                  BBC
-                                                  Classical  Music magazine
-                                                  Top of the Pops
-                                                  It’s Hot
IPC Media: IPC Media is one of the United Kingdom’s leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year.IPC Media groups under five magazine divisions: Connect (Women Weekly’s (Now Magazine and Look)), Inspire (Leisure and Specialist), Ignite! (Men’s lifestyle and entertainment), Southbank (Women’s lifestyle and home interests) and TX (Portfolio of Television titles). In addition, there is Marketforce, the UK’s leading magazine distribution business. Digitally there is WOTV and Goodtoknow.

Bauer Media: Bauer Media is a large German publishing company based in Hamburg, which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately-owned and under management by the Bauer family. It was formerly called Heinrich Bauer Verlag KG which was abbreviated to HBV and usually shortened down to H. Bauer. The Three magazines which they publish are Q magazine, Kerrang and Mojo, all of which have been stated as being for a male audience.

BBC Magazine: BBC magazine is the magazine publishing arm of the BBC worldwide. BBC provides a varied and wide range of magazines that target many different audiences. They focus their magazines on music, gardening, children’s popular TV programmes, cooking, cars and astrology. The music magazines that the BBC has published include: Its Hot - Top of The Pops - Classical Music Magazine. The BBC publishes many different genres of magazines as well as major websites through their digital channels as well. 

Choice:  I believe that the best media institution to publish my media product would have to be IPC Media because Bauer Media is based in Germany and works in multiple countries which is Un-necessary as my Product it Designed for a British Audience only, There magazines also being aimed towards Men whereas my media product is deigned for both male and females. Second of all, BBC Have too many Magazines being distributed and their magazines are POP magazines so there is no Gap in their market. IPC Media is the best choice because it has a Gap in the market, it is a successful institution and it is one of the United Kingdom’s leading consumer magazine and digital publishers.

EVALUATION: Question Two

Question Two: How does your media product represent particular social groups?

Age: The age group which my magazine would represent would be individuals between the ages of 13 and 30 and to show this, It uses Pictures of a young audience and the artists all released their songs and became popular during the 1990’s and the year 2000 onwards so this selected audience would be old enough to remember when the songs were released.

Gender: The gender would mostly be males but represents a split audience of at least 85% males and 15% females. The reasons behind  this is because the images in the product display male artists such as ‘DJ Gladwin’ and the ‘Lord’s Of Paradise’ but the magazine mentions female artists such as Lady Gaga which are usually recognised to have a female audience. Another reason is that Euro-Dance generally leans towards a male audience whereas Euro-pop/ POP music leans towards a female audience with there being more boy-bands and solo female artists singing about love which overall leans towards a female audience.
Ethnicity: The ethnicity that my media product represents would be that of a white audience. The reasons to show this are that the Artists mentioned are mostly of European status such as GiGi-Agostino and Daddy DJ. Another reason is that the images of the artists used as no artist that has been mentioned has been of any other ethnicity other than white and because most of euro-dances most popular artists come from Sweden, the Netherlands, Italy, Germany and the United kingdom, all countries which are seen as mostly having a white ethnicity.

Class: the class that my media product would represent would be of working class to middle class as The clothing worn in the images are expensive-looking clothing but the music itself is aimed at working class people. The genre of euro-dance is listened to by many people without them even realising it as euro-dance is a sub-genre of Pop and many popular artists today such as the Italobrothers, Eiffel 65 and Scatman John. Each of these artist’s songs are loved by many working class despite wearing items that would be only affordable by higher earning people such as middle class.

EVALUATION: Question One

Tuesday, 6 March 2012

Evaluation

I am just finishing of my evaluation of the magazine and the entire project and should be posted soon. I will post each question one at a time so everything doesn't get to complicated /overwhelming.

At the moment, I just have to finish of question's one, six and a a paragraph or so of question's seven and two.